Squirrels, rabbits and elephants fascinate me the most and I study their characteristics deeply. I use a number of stories that involve these animals in my day-to-day work and I believe that storytelling is a must in everyone鈥檚 communication plan - be it individuals or brands.
We are most comfortable when we are sharing stories and that is when our communication becomes most effective. Stories allow you to improve the stickiness of your communication and it makes your audience understand, remember and re-tell your stories without losing the essence of your message.
Every brand needs to tell its stories to their customers, internal employees, collaborators an all its stakeholders. Thi...
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