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LinkedIn LTS Takeover

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Sabeha Mohamed
Sabeha Mohamed

The objective of this project was to communicate the LinkedIn Talent Solutions Marketing mission in a way that employees and stakeholders would remember that we Educate, Elevate. Celebrate. our customers.

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PROJECT TAKEOVER To define and promote the LinkedIn Talent Solutions brand internally to make sure that anyone in the company understands what Marketing stands for and how we should partner with other business lines
OUR MISSION
TURN THIS
INTO THIS
HOW?
NEW MISSION
NEW MICROSITE
ANIMATED INFOGRAPHIC http://lnkd.in/takeover
Traditional launch plan. Cut through the noise 1. POSTERS
2. ROLL UP BANNER
3. HUMAN SIZED CUT OUT FOR PHOTOBOOTH
4. PROMOTIONAL ITEM: SUPERHERO LOLLIPOPS
And all within budget!
Post launch plan
POST EVENT SCHEDULE 1. Snackable content (highlights instead of all projects) 2. Submit a request to have your project highlighted each quarter
WHERE TO NEXT? Possibility is endless
LinkedIn LTS Takeover

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LinkedIn LTS Takeover

Editor's Notes

  • #2: Provide background on what the original brief was and mention Lucia, Wouter, Pascale
  • #7: We revised the mission - To shorten the Talent Solutions buyer lifecycle by seizing opportunities to educate, elevate and celebrate our customers and partners.
  • #8: we developed a microsite - so we have one central location for partners to find us and information about us
  • #9: We developed a cool video to easily explain how we impact the buyer lifecycle
  • #10: We listened to our partners and mentioned that the key was no emails as they get ignored so we went for traditional promotion. Posters, banners and even a cutout lan to cut through the noise.
  • #13: Here I prefer we take a photo of the lollipop we made
  • #15: We believe the trick to making this successful is to constantly update the site so we ensured that the site was simple enough for us to easily update on a quarterly basis.
  • #16: To ensure its snackable. Highlight only a couple of projects each quarter Plain and simpe content - Highlight Plain and simple content (easily update each quater) - Posters can be reprinted and shared each quarter as reminder - Simple site which highlights our achievements - Site will be updated each quarter by member of takeover - You can submit a request to feature your project to feature on site by filling in a google form