A brand is an intangible asset. I'm passionnate in delivering value-based marketing & Communication strategy and tracking, thereby bridging the gap between M&C and finance.
- Corporate Brand strategy, development and implementation - accurate budget planning
- Brand Content & Digital marketing - 360° communication strategy
- PR planning - Media & Analysts relations , Media trainings
- B2B marketing campaigns Advertising (campaign management)
- Business development management, Lead generation plan
- Internal communication, talent & retention program,e-reputation strategy
- Local and cross-border team management
Specialties: BtoB Marketing and Communication strategist