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Caterpillar inc. Case study

Saideep Punna
Saideep Punna

Hi everyone, check out my presentation on Caterpillar Inc. a mini case providing insights about company and hope it clarifies any queries related to company.

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CATERPILLAR Inc. CASE-STUDY
Caterpillar inc. Case study
BRANDS Caterpillar Inc. owns a complex portfolio of brands whose roles and relationships support the growth to achieve our enterprise goals. The Caterpillar brand is used in communication to represent our corporation with the investment community, employees, public policy makers, and other key stakeholders. The Caterpillar brand is the umbrella that shelters all other brands in the portfolio OVERVIEW CAT is the world's largest manufacture of earth-moving equipment and engines.With over 300 different machines for sale,Caterpillar offers product solutions for eight industries: 1)residential 4)infrastructure 6)energy 2)non-residential 5)mining and quarrying 7)waste 3)industrial 8)forestry CAT FINANCIAL CAT RENTAL CAT REMAN
PARTNERS
Sustainable Development for Caterpillar means leveraging technology and innovation to increase efficiency and productivity with less impact on the environment and helping our customers do the same enabling their businesses to become more productive by providing products, services and solutions that use resources more efficiently.
FINANCIAL ANALYSIS Our 201 partners and contributors have helped us make this year imaginable. While sales and revenues remained under pressure from weak commodity prices and slowing economic growth in developing countries, CAT financial performance was helped through cost management, restructuring actions and operational execution. CAT product quality remained at high levels;
SWOT ANALYSIS STRENGTHS #OPERATIONAL EFFICIENCY #WIDE PRODUCT BASE #EXTENSIVE DISTRIBUTORSHIP #RESEARCH AND DESIGN 3-d face visualization shearer tracking long-wall navigator vibration analysis
WEAKNESSES #Slow down in the U.S Housing market with increasing inflation #Critical Debt to Equity ratio #Truck engine demand #U.S Recession would reduce demand for Asian manufactured goods and therefore affect foreign corporate spending on caterpillar products
OPPORTUNITIES Emerging markets Inorganic growth Facility Expansion
THREATS Environment regulations Currency -Exchange Rates
CATERPILLAR GROWTH STRATEGY
WHAT WERE SOME OF THE KEY STEPS THAT LED TO CATERPILLAR'S BECOMING THE INDUSTRY LEADER IN EARTH-MOVING MACHINERY? CAT has unmatched quality and consistency; their product reliability and reputation was the key factor in their success. Caterpillar also invested a great amount of money on market research. They have and continue to innovate to meet the needs of their consumers They also targeted and developed equipment for different industries such as agriculture and Infrastructure. They invested in a factory modernizing program that improved product availability for consumers. This made the company more efficient and competitive. CAT boldly fought the United Auto Workers and outlasted two strikes and seven years of disagreement during recession period when the company was bankrupted. Caterpillar also has an immense product range to serve each market and specific region's needs. Another factor is CAT's business model which provides it all machines, services, and support for a wide range of industries QUESTIONS?
DISCUSS CATERPILLAR'S FUTURE.WHAT SHOULD IT DO NEXT WITH ITS PRODUCT LINE?WHERE IS THE FUTURE GROWTH FOR THIS COMPANY? As the CAT Company moves forward, it remains focused on reducing greenhouse gas emissions in its machinery,innovating more green technologies,maintaining its strong brand . CAT has a plan to expand in emerging countries like India and China. CAT recognizes that these counties are growing rapidly and has a plan to invest in research to find out how to meet the needs of these countries. In my opinion the most costly thing that goes into equipment is fuel. they spend a great amount on diesel. The future of the market is pointing towards fuel efficiency. for the future growth of this company it must be successful in emerging markets and continued innovation and outstanding quality. QUESTIONS?
VISION Caterpillar ranks number one or number two in every industry it serves. CAT supply chain is world-class CAT business model drives superior results. CAT financial performance consistently rewards its stockholders.
VALUES INTEGRITY:Power of honesty EXCELLENCE:Power of quality TEAMWORK:Power of working together COMMITMENT:Power of responsibility
GOALS Delivering superior results Delivering best team of people Global leader in every CAT businesses(by improving product quality,aftermarket parts growth)
RECENT NEWS CATERPILLAR ANNOUNCES GRAND OPENING OF 3D PRINTING & INNOVATION ACCELERATOR INTRODUCING CATERPILLARS DIGITAL DNA COMPANY INNOVATION-AGE OF SMART IRON CATERPILLAR SPONSORS SEVENTH ANNUAL NASA ROBOTIC MINING COMPETITION
Caterpillar inc. Case study
CONCLUSION Caterpillar consistently ranked No.1 in every aspect of its business through sustainable development,implementing successful business model and by being a pro-active community member(Caterpillar foundation) by turning spiral of poverty into a path to prosperity by investing in education,environment and basic human needs
Caterpillar inc. Case study
Created by Saideep Punna, IIT Bombay, during a marketing internship under Prof.Sameer Mathur, IIM Lucknow. DISCLAIMER saideep punna Prof. Sameer mathur

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Caterpillar inc. Case study

  • 3. BRANDS Caterpillar Inc. owns a complex portfolio of brands whose roles and relationships support the growth to achieve our enterprise goals. The Caterpillar brand is used in communication to represent our corporation with the investment community, employees, public policy makers, and other key stakeholders. The Caterpillar brand is the umbrella that shelters all other brands in the portfolio OVERVIEW CAT is the world's largest manufacture of earth-moving equipment and engines.With over 300 different machines for sale,Caterpillar offers product solutions for eight industries: 1)residential 4)infrastructure 6)energy 2)non-residential 5)mining and quarrying 7)waste 3)industrial 8)forestry CAT FINANCIAL CAT RENTAL CAT REMAN
  • 5. Sustainable Development for Caterpillar means leveraging technology and innovation to increase efficiency and productivity with less impact on the environment and helping our customers do the same enabling their businesses to become more productive by providing products, services and solutions that use resources more efficiently.
  • 6. FINANCIAL ANALYSIS Our 201 partners and contributors have helped us make this year imaginable. While sales and revenues remained under pressure from weak commodity prices and slowing economic growth in developing countries, CAT financial performance was helped through cost management, restructuring actions and operational execution. CAT product quality remained at high levels;
  • 7. SWOT ANALYSIS STRENGTHS #OPERATIONAL EFFICIENCY #WIDE PRODUCT BASE #EXTENSIVE DISTRIBUTORSHIP #RESEARCH AND DESIGN 3-d face visualization shearer tracking long-wall navigator vibration analysis
  • 8. WEAKNESSES #Slow down in the U.S Housing market with increasing inflation #Critical Debt to Equity ratio #Truck engine demand #U.S Recession would reduce demand for Asian manufactured goods and therefore affect foreign corporate spending on caterpillar products
  • 12. WHAT WERE SOME OF THE KEY STEPS THAT LED TO CATERPILLAR'S BECOMING THE INDUSTRY LEADER IN EARTH-MOVING MACHINERY? CAT has unmatched quality and consistency; their product reliability and reputation was the key factor in their success. Caterpillar also invested a great amount of money on market research. They have and continue to innovate to meet the needs of their consumers They also targeted and developed equipment for different industries such as agriculture and Infrastructure. They invested in a factory modernizing program that improved product availability for consumers. This made the company more efficient and competitive. CAT boldly fought the United Auto Workers and outlasted two strikes and seven years of disagreement during recession period when the company was bankrupted. Caterpillar also has an immense product range to serve each market and specific region's needs. Another factor is CAT's business model which provides it all machines, services, and support for a wide range of industries QUESTIONS?
  • 13. DISCUSS CATERPILLAR'S FUTURE.WHAT SHOULD IT DO NEXT WITH ITS PRODUCT LINE?WHERE IS THE FUTURE GROWTH FOR THIS COMPANY? As the CAT Company moves forward, it remains focused on reducing greenhouse gas emissions in its machinery,innovating more green technologies,maintaining its strong brand . CAT has a plan to expand in emerging countries like India and China. CAT recognizes that these counties are growing rapidly and has a plan to invest in research to find out how to meet the needs of these countries. In my opinion the most costly thing that goes into equipment is fuel. they spend a great amount on diesel. The future of the market is pointing towards fuel efficiency. for the future growth of this company it must be successful in emerging markets and continued innovation and outstanding quality. QUESTIONS?
  • 14. VISION Caterpillar ranks number one or number two in every industry it serves. CAT supply chain is world-class CAT business model drives superior results. CAT financial performance consistently rewards its stockholders.
  • 15. VALUES INTEGRITY:Power of honesty EXCELLENCE:Power of quality TEAMWORK:Power of working together COMMITMENT:Power of responsibility
  • 16. GOALS Delivering superior results Delivering best team of people Global leader in every CAT businesses(by improving product quality,aftermarket parts growth)
  • 17. RECENT NEWS CATERPILLAR ANNOUNCES GRAND OPENING OF 3D PRINTING & INNOVATION ACCELERATOR INTRODUCING CATERPILLARS DIGITAL DNA COMPANY INNOVATION-AGE OF SMART IRON CATERPILLAR SPONSORS SEVENTH ANNUAL NASA ROBOTIC MINING COMPETITION
  • 19. CONCLUSION Caterpillar consistently ranked No.1 in every aspect of its business through sustainable development,implementing successful business model and by being a pro-active community member(Caterpillar foundation) by turning spiral of poverty into a path to prosperity by investing in education,environment and basic human needs
  • 21. Created by Saideep Punna, IIT Bombay, during a marketing internship under Prof.Sameer Mathur, IIM Lucknow. DISCLAIMER saideep punna Prof. Sameer mathur