:) :) :)
I am a believer of BRANDING, no, not as a sales tool :) but as a practice that empowers organization with truth and ability. For me Brand is a sum of Clarity, Alignment and Performance.
The another single-outed definition of Brand is...(wait, why I am even giving you gyan? :p, see this is my problem, I am obsessed with Branding :), anyway let me finish off what I've started) ...Promise, Brand means Promise - And so Branding could probably be a process of defining the promise, communicating the promise, delivering the promise and measuring the promise.
I enjoy working with Startups, mid-sized and ... I mean I am little choosy on people I would like to work with, be it client o...