Above all my goal is to inject a little bit of fun, fashion and humor to the companies and people that I work with, where I can. You can make any product fun and interesting, it just takes time and some thought. Just think about it, when did boring ever sell?
Fun however has to be based on a strong foundation and a clear strategy for the company in question. Being quick off the mark in an ever changing market is important, but if the goal is to bring a product to market, create a brand and sell it successfully long term there needs to be a clear plan.
Skill Set:
• Strategic planning for start-ups or new geographies
• Route to market modelling & implementation (distribution, dire
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