Is a logo a brand? “I need a logo for my new business.” We often hear that phrase from people as they start to think about branding their business. But let’s be clear. A logo is not a brand, and a brand is not a logo. That's a common misconception. So, what is a brand? What is a logo? And what do you need to be thinking and talking about when it comes to branding and marketing your business? The brand is the foundation of a company and the logo is the visual shortcut to the trademark of the brand. Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company. Brand building means to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Know More: https://sajidholy.com