Tenets: Think Conversion, Make people smile, Make insights actionable, Remember scale & flexibility, Decisions rooted in research but always what feels right, Make things that are beyond usable - make them persuasive.
Current interests: Communication design, User experience, Mobile / devices user interface, digital advertising, design languages and Food.
Recent Experience: Revamping some Arab influential online sites, like Souq.com, Sukar.com, terhaal.com and ICT Qatar (key sites in MENA), handled and managed the creative for big projects; some examples are Newssnapr app, Think Arabia, Jeeran, Cakelicious Group, Nestle, General Electric & Samsung… to name a few.