New book coming out soon:
Behavioural and Neuroscience Marketing - how to improve customer experience and conversion.
Past books:
1.Price Psychology (Prispsykologi), received a 5 star review in Business Denmark.
2. Decision Strategy (Beslutningsstrategi), received a 5 star review in B酶rsen and named as top 5 best management books of the year.
Work: Founder of Behavioural Strategy, work with decision making, behavioural pricing and behavioural design, awarded Top100 most notable Danish talent in 2012, nominated for the German Marshall Fellow in 2013.
Also teaching Staff at Harvard University on judgment and decision making theory and CBS on negotiation psychology.
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