Personal Information
Organization / Workplace
South Africa South Africa
Occupation
Consultant
Industry
Advertising / Marketing / PR
About
Career in marketing communications for last 15 years across all areas including: communications strategy advertising, PR, internal communications, research, strategy and measurement and analysis.
My key strengths lie in communications strategy as applies to business objectives and measuring and analysis of communications. Additionally I have a keen understanding of the converged media landscape and how to leverage the paid, earned, owned and shared media models.
I have worked predominantly in marketing and new business at Magna Carta and have developed a key competence in research and analysis around key industries and issues when it comes to pitching for new pieces of business.
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