Samantha Morales has more than 10 years of experience in marketing, communications, and public relations, and joined the University of Chicago in 2011. As senior associate director, strategy, digital communications, she serves as the lead for all activities related to digital and online tools for Alumni Relations, including overseeing alumni relations web strategy and operations.
Prior to joining the University of Chicago, Morales was the marketing manager at Fleet Feet Sports Chicago, where she developed and implemented marketing strategies to drive sales and increase brand awareness. She also collaborated on the development and execution of the organization’s strategic plan, and advanc.