I have extensive research and analysis experience with 13 years in the industry with 7 of which were in the UK in senior insight role.
In my roles at Ferrero, Britvic, United Biscuits & Delmonte I wrote and drove the strategic agenda for the categories that I operated in, which included pop, price and promotions delivering category growth.
Wide knowledge both Qualitative and Quantitative research, delivering key projects such as U&A's, Test and Control, Price elasticity, tracking studies and Focus Groups for NPD etc.
I have extensive shopper and Category Management experience in both the research and implementation. I led and implemented key projects for both Debenhams (retail out...
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