Personal Information
Organization / Workplace
Charlotte, North Carolina Area, NC United States
Occupation
Global Demand Programs Lead for Global Industrial Sector
Industry
Advertising / Marketing / PR
About
Responsible for the demand program strategy for IBM's Global Industrial Sector industries: Automotive, Aerospace & Defense, Chemicals & Petroleum, Electronics and Industrial Products (Metals & Mining, Forests & Paper, Construction)
Responsible for end-to-end program and campaign – planning through execution – including managing budgets and delivering on agreed-to objectives/results. Act in partnership with WW Market Management and Sales to determine the Global Demand Generation strategy. Manage agency vendor relationships. Create 360-degree marketing execution plan and select optimal marketing routes to communicate offerings. Ensure global corporate brand consistency and quality. D...
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