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Editor's Notes

• #3: Permanence of online actions Though we may believe that items (pictures particularly) may be “deleted,” there is still the likelihood that someone could run across it somehow. Employers are looking more and more at your online presence, so it is important to remember and keep track of what is out there. You don’t want any surprises to come up during an interview! Judged by the company you keep Though they may be some of our best friends, others can see the photos of your friends in their profile pictures or those posted on your site. If you are concerned about someone posting something inappropriate to your site, remove or monitor access to your page. You may even consider “unfriending” repeat offenders. It is NOT worth your future career! Treat others as you wish to be treated We learn a great deal about people we do not know by the way they treat others. The same is true with online interactions. Watch the kinds of comments you make and the language you may use. Grammar and spelling count! This is true everywhere. Proofread your posts and be sure to edit if you see any problems. If you don’t know how to spell something either don’t use it or look it up, you’re on the internet already!
• #4: High standard of conduct You are constructing your personal and professional persona. “Google is not a search engine. It’s a reputation management system.” http://michelemartin.typepad.com/thebambooprojectblog/2007/10/lets-get-naked.html One of the first actions many potential employers take is to “Google” prospective hires. Be sure you are represented the way you want them to see you. This is another version of the first impression! By not engaging you do not opt out! Lack of control or participation online can represent you in a negative light, especially if the position you are applying for is one that may have an online component. Not monitoring your online presence is just as dangerous because you have no idea what is out there. Avoid surprises that may pop up for the first time in your interview.
• #5: Consider regularly running a Google search with your name to see what comes up. Not you? What is coming up? Do you appear at all on the first page? What might you do to change this? Find yourself? Are you dominating the first page of results? What is distinguishing you from others? Is there consistency in the results?
• #6: Many people assume that even though they may be using one particularly social media outlet as “personal only,” it does not automatically mean no correlation can be made between your sites. Personal vs. Professional Contact information Appropriate to include phone number and/or address? Valid email address Audience/Network Who are you trying to reach via each site? Tailor the site to that audience and build your network around it. Content Unique posts Be aware of how many and what types of content you duplicate across multiple online platforms. If you become too predictable your audience may become uninterested. Create posts on a regular basis. Shares Limit number of shares on any site, interspersing them with your own unique posts. You want others to know you have your own ideas and opinions. Applications Be careful what applications you are using via social media and whether or not they may be beneficial to your persona. For example, you may not want an employer to notice that all you are doing is Words with Friends…
• #7: There are many others and we will only highlight a few of these in the presentation.
• #8: Consistency across sites Profile photo Consider using the same or a very similar one everywhere Bio statement Have a couple of stock ones written with varying lengths. Contact information Consider how you want to be contacted. Title/Job Description Use your official title, but if you need to use a more unofficial one to clarify job, include it. I.e. “Assistant Librarian” vs. “Assistant Librarian, Head of Collection Development” Handles or Screen Names Use some form of your name so you are easily located. Creating new content frequently Inactive pages can be more harmful than helpful. This could indicate a lack of commitment to a potential employer, appearing that you may start something and not finish. Be careful what you post because you never know who may see it. For example, if you have taken a sick day it may not be a good idea to post about the awesome food you had for lunch or that you really needed that day off at the beach.
• #9: What follows this discussion time are samples of social media sites, created by the authors of this original presentation. Consider showing your own here or highlighting particularly impactful ones you have seen online. If you are using someone else’s page, be sure to get and acknowledge permission to duplicate. We chose to highlight Facebook, Twitter, LinkedIn, and �ݺ�ߣshare.
• #13: There are many opportunities to share content across sites. You have complete control of this and there may be times where sharing is not appropriate. Turn it off if necessary. Avoid having all your posts or activities duplicated on every site you use. This is beneficial if you have very distinct networks on each, but otherwise can become overwhelming. Your network does not need to be inundated with the same information in all the places you interact.
• #15: Remember… If you don’t create it, it will be created for you. Living online is all about managing what information is associated with your name and using that information to brand yourself to the world. Social media outlets are not just for fun, they are important marketing/networking tools. What does Google say about you?
• #16: After questions consider: Ask for volunteers from the audience and search their name in Google to see what comes up in the results. Discuss what you find and how they are using it to their benefit or if they need to more actively pursue relevancy.