Educating the public about their industry is a brand's responsibility. I am a firm believer that marketers should be teachers.
My career has had two winding paths that, in the end, intertwined.
I graduated just before the recession but was lucky enough to find a job in my field - marketing. I learned everything there was to know about content marketing and event marketing before the economy officially collapsed. At that time, I began to teach adults in career programs everything that I learned about writing and marketing and eventually began teaching at the university level. After a few years, I wanted to get back to my roots in marketing and writing, rather than exclusively teach...
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