• Create or translate business plans and detailed marketing execution plans for services
• Leads & drives execution of key marketing initiatives and evangelism
• Cross-network traffic management
• Drives default reset campaigns including EIE adoption
• Playbook execution
• Business management (weekly, quarterly, annual), including issue resolution
• Drives process for improving quarterly planning and strategic trade-offs
• Business reporting and forecasting
• Business analysis on key trends, issues and opportunities
• Orchestrates remedial efforts to boost specific KPI performance