ScanLife Consumer Behavior & Preferences Infographic 2014
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The document summarizes the results of a survey of over 15,000 users of the ScanLife Mobile app. It finds that 52% of respondents use coupon apps more than once a week, with the most popular types of apps being fitness, music, news, and social media. When interested in a new product, 57% of respondents learn more by visiting a store, with 16% using social media and 20% doing online searches. The document also includes statistics on respondents' music and movie preferences, dining and grocery shopping habits, and use of coupons.
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ScanLife Consumer Behavior & Preferences Infographic 2014
- 1. CONSUMER BEHAVIOR & PREFERENCES 14% Never Rarely 24% 11% 15% 14% 8% 14% 25% 13% 11% % 50 40 30 20 10 Ask family & friends Indie Country 5% Figures are based on the results of a series of sur vey questions with over 15K ScanLife Mobile app users respondents. If you would like to learn more please contact us at info@scanlife.com or visit us at www.scanlife.com. Infographic from From coupon and shopping activity to app interests and beyond, we recently surveyed more than 15K of ScanLife Mobile app users to learn more about their individual preferences. The findings reveal interesting buying behaviors that your company should consider when targeting consumers. How often do you use coupon apps? More than once a week 52% 12% 16% 20% Once or twice a month Once a week Once a day What is your favorite type of mobile app? Fitness & Health Music News Social Media Games Messaging App Shopping 0 When interested in a new product, how do you learn more? 57% 16% 20% 4% 3% Visit store Through social media channels Online search Scan product barcode What music genre appeals to you most? 8% 21% 6% 9% 31% 25% What is your favorite movie genre? Hip-Hop R&B Other Pop Electronics Food & Beverage *What type of information would you like to receive in your ScanLIfe app? Health & Beauty Food & Beverage Documentaries & Independent Films Animated/Family Romance Comedy Action & Adventure Sci-Fi/Fantasy Drama 11% 4% 35% 34% 11% How often do you dine out? % 100 80 60 40 20 0 52% 22% 18% 8% Sometimes Rarely Almost Always Never Which products do you use coupons for most frequently? Tools & Hardware Health & Beauty Apparel SALE 3% 16% 55% 12% When scanning QR Codes or UPC Codes,which type of products do you typically scan? Travel & Tourism Clothing Electronics 39% 16% 26% 7% 12% How often do you visit the grocery store in a month? Once or twice a month 2% 36% 16% 42% 4% Once a week More than once a week Never Rarely How often do you typically try a new product due to having a coupon? Sometimes Almost Always 48% 17% 30% Off! Scan to learn more or visit http://scn.my/info 203 145 146 313 202 785 *Respondents were able to select more than one answer 42% of consumers claim comparative pricing is most important to them when online shopping 1 in 4 consumers use coupons every day Movie Trailers Event Ticket Info New Product Info Sweepstakes Promotions Recommended Apps Product Discounts & Coupons