Proven senior digital marketing leader driven to maximise website traffic, revenue, and market share at lowest marginal cost while delivering best in class digital experiences for major brands. Skilled at developing commercially sound digital marketing activity to achieve aggressive sales targets, brand KPIs and overall business growth. Hands on leadership experience growing digital marketing teams across FMCG, telecommunications, entertainment and financial services industries.
1. Digital marketing strategy: exceptional ability to translate data insights into actionable content, paid media, social and digital engagement strategies. Management of internal and external resources to deliv...