Proven B2B marketing professional with over 15 years鈥� experience in the technology industry. Specialized in developing messaging, value proposition, go-to market strategy, MDF management, and enabling sales and partner teams to accelerate their ability to sell effectively. Experience includes global product/service launch, leading outbound marketing strategy across collateral, web, email, social media, AR, PR, sales and partner readiness. http://bit.ly/ScottW_Portfolio
Specialties: CORE STRENGTHS
鈥� Integrated marketing planning and execution
鈥� Strategic partner relationship development
鈥� Complex program launch and management
鈥� Cross-group, collaboration leadership
鈥� Effective messagi...
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