I am a senior researcher with 14 years experience in marketing and social research. Since 2000, I have been responsible for the coordination and design of methodological tools (questionnaires, in-depth or focus-group interview guides) for more than 200 research projects (quantitative and/or qualitative; ad-hoc or repetitive) in such diverse fields as marketing research (new product development; brand development and rebranding, consumer satisfaction, segmentation; product benchmarking; package, product and concept testing) and also electoral studies, impact evaluations, post-event evaluations, or medicine prospects鈥� lisibility testing.
I have held posts as marketing analyst, marketing ex...
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