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What we know: Google's 21st April mobile algorithm update

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A curation of the facts, statistics and quotes for the upcoming Google mobile algorithm update on 21st April.

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What we know Mark Cook @thetafferboy AboutGoogles21st AprilAlgorithmUpdate and what you should tell your boss
Mark Cook @thetafferboy Thispresentationcontainsacurationofthings weknowabouttheupcomingGoogle Mobilealgorithmupdateon21st April. Ivelinkedtoallthesources,however際際滷share doesntallowlinksinthefirst3slides,soIve hadtotryandthinkofawaytostallyou.
Mark Cook @thetafferboy Ifyoudoenjoythepresentation Pleasetakeafewsecondstoshareit.
We know On 26th February 2015 Google announced: as a ranking signal We will be expanding our use of mobile-friendliness You can read the full post here Mark Cook @thetafferboy
We know Since 2011, Google has released at least Significant updates. 87 (thatweatleastthinkweknowabout) This is the first time Google has given such explicit notice Heresatimeline fromBronco Mark Cook @thetafferboy
We know The impact of the algorithm update will: 1. Impact search results performed on mobile devices 2. Affect search results on a worldwide level 3. Be seen in all languages 4. Have significant impact quoting Google directly Mark Cook @thetafferboy
We know Google has been proactively trying to prepare us Millions of messages have been sent to site owners Mark Cook @thetafferboy
We know Its not the first mobile friendly update June 2013 saw updates to ensure sites were configured properly The writing has been on the wall for a while July 2014 pushed sites to beviewable on modern devices Nov 2014 and Googlestarted marking pages as mobile friendly Mark Cook @thetafferboy
We know What Google considers to be mobile friendly They specifically published a mobile web tool to help webmasters diagnose potential mobile usability issues. Mark Cook @thetafferboy
We know To be considered mobile friendly a page must: 1.Avoids notcommonlysupported technologies suchasFlash 2.Usestextthatisreadablewithout zooming 3.Sizescontenttothescreensousersdonthavetoscrollhorizontally orzoom 4.Placeslinks farenough apartsothatthecorrectonecanbeeasilytapped YoucanreadmoreaboutthemontheWebmasterCentralBlog Mark Cook @thetafferboy
We know Google is developing a separate mobile index Gary Illynes Webmaster Trends Analyst Googleis working on amobile only version oftheir search index, which would see desktop and mobile have completely separate search indexes. Googlesannouncement atSMXonTheSEMPost Mark Cook @thetafferboy
We know It will be a bigger shake up than Penguin or Panda Panda impacted ~14% of queries Mark Cook @thetafferboy
We know Mobile is cannibalising desktop traffic Desktop search volume is falling Mark Cook @thetafferboy
We know As @willcritchlow put it so well: Dont build things differently, build new things Take a look at his brilliant Threat of Mobile deck Mark Cook @thetafferboy
We know Its time to tell your boss, its time for action. 1. Mobile internet usage is outstripping desktop 2. Youll lose traffic without a mobile friendly UX 3. Consumer behaviour will continue to change 4. Google is adapting to protect its revenue stream 5. You need to adapt to protect yours Good luck! Mark Cook @thetafferboy

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What we know: Google's 21st April mobile algorithm update

  • 1. What we know Mark Cook @thetafferboy AboutGoogles21st AprilAlgorithmUpdate and what you should tell your boss
  • 4. We know On 26th February 2015 Google announced: as a ranking signal We will be expanding our use of mobile-friendliness You can read the full post here Mark Cook @thetafferboy
  • 5. We know Since 2011, Google has released at least Significant updates. 87 (thatweatleastthinkweknowabout) This is the first time Google has given such explicit notice Heresatimeline fromBronco Mark Cook @thetafferboy
  • 6. We know The impact of the algorithm update will: 1. Impact search results performed on mobile devices 2. Affect search results on a worldwide level 3. Be seen in all languages 4. Have significant impact quoting Google directly Mark Cook @thetafferboy
  • 7. We know Google has been proactively trying to prepare us Millions of messages have been sent to site owners Mark Cook @thetafferboy
  • 8. We know Its not the first mobile friendly update June 2013 saw updates to ensure sites were configured properly The writing has been on the wall for a while July 2014 pushed sites to beviewable on modern devices Nov 2014 and Googlestarted marking pages as mobile friendly Mark Cook @thetafferboy
  • 9. We know What Google considers to be mobile friendly They specifically published a mobile web tool to help webmasters diagnose potential mobile usability issues. Mark Cook @thetafferboy
  • 10. We know To be considered mobile friendly a page must: 1.Avoids notcommonlysupported technologies suchasFlash 2.Usestextthatisreadablewithout zooming 3.Sizescontenttothescreensousersdonthavetoscrollhorizontally orzoom 4.Placeslinks farenough apartsothatthecorrectonecanbeeasilytapped YoucanreadmoreaboutthemontheWebmasterCentralBlog Mark Cook @thetafferboy
  • 11. We know Google is developing a separate mobile index Gary Illynes Webmaster Trends Analyst Googleis working on amobile only version oftheir search index, which would see desktop and mobile have completely separate search indexes. Googlesannouncement atSMXonTheSEMPost Mark Cook @thetafferboy
  • 12. We know It will be a bigger shake up than Penguin or Panda Panda impacted ~14% of queries Mark Cook @thetafferboy
  • 13. We know Mobile is cannibalising desktop traffic Desktop search volume is falling Mark Cook @thetafferboy
  • 14. We know As @willcritchlow put it so well: Dont build things differently, build new things Take a look at his brilliant Threat of Mobile deck Mark Cook @thetafferboy
  • 15. We know Its time to tell your boss, its time for action. 1. Mobile internet usage is outstripping desktop 2. Youll lose traffic without a mobile friendly UX 3. Consumer behaviour will continue to change 4. Google is adapting to protect its revenue stream 5. You need to adapt to protect yours Good luck! Mark Cook @thetafferboy