I play a key role in leading and implementing Informa Australia's content strategy, and content and social media marketing strategy.
I also initiated and manage multiple social media channels and 3 newsletters under the Informa Australia umbrella - Informa Australia and Informa Corporate Learning. These channels span across a wide range of industries including higher education, transport, social policy, resources and healthcare.
I facilitate the daily social communication flow between our brand and existing and potential customers, generate visits, leads and improve brand awareness, while integrating social with traditional marketing efforts. I evaluate the effectiveness of each channe...
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