Expert in marketing and communication, branding & strategic vision, implementation of advertising campaigns and events, change management inside top level multinational companies.
Since I started my career in the marketing arena (in FMCG), I've been driven by the conviction that better business results come only from deeply understanding of consumers' desires and customers' needs.
I've developed specific insights in different industries including consumer goods (cheese, snacks, drinks), durables (electronics, domestic appliances), lighting and healthcare.
Specialities: insight-based marketing, branding, corporate communications and sustainability
Specific skills: public speaking, gh...
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