Seth Grimes (http://sethgrimes.com) is an analytics strategist with Washington DC based Alta Plana Corporation, founding chair of the Sentiment Analysis Symposium (http://sentimentsymposium.com/) and LT-Accelerate (http://lt-accelerate.com), Europe's leading conference on text, speech, and social analytics. Seth consults, writes, and speaks on business intelligence, text mining, visualization, and their application to meet current-day business challenges. Follow him on Twitter at http://twitter.com/SethGrimes .