This document discusses the emerging trend of e-commerce. It provides background on prominent figures in e-commerce like Jeff Bezos and Bill Gates. Different models of e-commerce are described, including business-to-consumer, consumer-to-consumer, and business-to-business. Benefits such as convenience and variety are outlined alongside drawbacks like site crashes and shipping times. Statistics on e-commerce in Pakistan are presented, showing only 1% of sales were online in 2018 compared to 12% globally. The future potential of e-commerce in Pakistan is envisioned to grow.