際際滷

際際滷Share a Scribd company logo
Engage your fans on your
Facebook Page
Business success                    INFLUENCE
on Facebook        Promote the social activity on your Page to in鍖uence
                                   the friends of fans



                                       ENGAGE
≒ Build                  Post quality content and promote your posts
                                       to engage your fans

≒ Connect
                                     CONNECT
≒ Engage                     Connect with customers & new fans
                               using multiple well-targeted Ads



≒ In鍖uence
                                        BUILD
                                 Everything starts with your
                                       Facebook Page
Pages allow your business to engage and build
relationships with fans




            Page posts           Conversations
           and feedback          among friends

                          Fans                   Friends
                                                 of Fans
Engage your fans using your Facebook Page

1. Build out your Page

2. Post quality content regularly

3. Highlight your most important posts
4. Reach more fans by sponsoring your
    page posts

5. Review your Page Insights
1. Build your Facebook Page

Go to facebook.com/page

Complete your business information

Add a pro鍖le and cover photo

Invite fans to like your Page

Promote your Page URL in all marketing materials
2. Post quality content regularly

Create a conversational calendar

Post at least 1-2 times per week

Encourage fan participation with questions, videos & photos

Feature your fans and recognize their interactions

Respond to customer feedback and messages in a timely manner
3. Highlight most
important posts

Pin important posts to
top of Page

Star and Hide posts

Add milestones to tell
your companys story
4. Reach more fans by sponsoring your Page
posts




                                       Your story on the right-
                                              hand side
                                   2
              Anything you post
                        1
          1   can become a story
Check Page Insights regularly
Key Takeaways:

  Build out your Page

  Post quality content regularly

  Highlight your most important posts

  Reach more fans by sponsoring your page posts

  Review your Page Insights
Thank you

More Related Content

Engage your fans on your Facebook Page

  • 1. Engage your fans on your Facebook Page
  • 2. Business success INFLUENCE on Facebook Promote the social activity on your Page to in鍖uence the friends of fans ENGAGE ≒ Build Post quality content and promote your posts to engage your fans ≒ Connect CONNECT ≒ Engage Connect with customers & new fans using multiple well-targeted Ads ≒ In鍖uence BUILD Everything starts with your Facebook Page
  • 3. Pages allow your business to engage and build relationships with fans Page posts Conversations and feedback among friends Fans Friends of Fans
  • 4. Engage your fans using your Facebook Page 1. Build out your Page 2. Post quality content regularly 3. Highlight your most important posts 4. Reach more fans by sponsoring your page posts 5. Review your Page Insights
  • 5. 1. Build your Facebook Page Go to facebook.com/page Complete your business information Add a pro鍖le and cover photo Invite fans to like your Page Promote your Page URL in all marketing materials
  • 6. 2. Post quality content regularly Create a conversational calendar Post at least 1-2 times per week Encourage fan participation with questions, videos & photos Feature your fans and recognize their interactions Respond to customer feedback and messages in a timely manner
  • 7. 3. Highlight most important posts Pin important posts to top of Page Star and Hide posts Add milestones to tell your companys story
  • 8. 4. Reach more fans by sponsoring your Page posts Your story on the right- hand side 2 Anything you post 1 1 can become a story
  • 10. Key Takeaways: Build out your Page Post quality content regularly Highlight your most important posts Reach more fans by sponsoring your page posts Review your Page Insights