President of The Story Lab NA, a Dentsu Aegis Network company
Industry
Advertising / Marketing / PR
About
Shannon is recognized as a pioneer in the content-marketing and branded content space. Her deep experience in building and leading businesses and teams that service brands, content creators, content IP/rights holders, and media owners gives her a unique ability to quickly understand, adapt and architect services and offerings that create business results. Her understanding of the required operational, talent, strategic, and executional inputs and outputs for performance and monetization of organizations and content allows her to quickly assess and organize for business success.
In her role at The Story Lab, she helped form and now leads the North American business where she partners wit...
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