Technology has certainly changed over the past 25 years, but one thing has not: the tenets of effective communications. No matter the medium, I'm all about the message and how best to communicate it to an audience, be it a global employee base, a company's customers and prospects or an organization's membership.
For me, minding the strategy as much as the details has fueled successful communications initiatives, effective employee events and programs, and relevant social media campaigns. The results? Sustained key message delivery, valuable change management communications and increased social and employee engagement.
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