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mission vision balanced scorecard etop generic strategies retail location franchising types of retailers retailing distribution bcg ge 9 cell 5 ps mintzberg porter business policy strategy plc marketing mix product ge 9-cell model porter's 5 forces managing conflicts blue ocean strategy mckinsey's 7 s framework porter's value chain bcg matrix strategy implementation business environmental analysis business strategy mintzberg's 5 ps levels of strategy global sourcing private labels retail pricing international retailing category management visual merchandising layout store design brand