Personal Information
Organization / Workplace
United Arab Emirates United Arab Emirates
Occupation
Middle East Marketing and Partnerships Manager, Citi Commercial Business
Industry
Finance / Banking / Insurance
About
Middle East Marketing and Partnerships Manager, Citi Commercial Business
• Plan and implement the annual Middle East marketing plan for business banking coverage across SME and MME clientele (companies turning over between $10mn to $500bn).
• Build partnerships with key industry and trade associations to cross-sell commercial banking products.
• Implement global commercial banking branding strategy for the Middle East business.
• Execution of marketing initiatives to generate new leads for the local business.
• Manage prospects from marketing initiatives and track conversion of leads given to the Relationship Management team.
• Develop Customer Relationship Management (CRM) s...
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