Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
User Researcher at Financial Times; AR & VR, health tech, wearables, e-commerce and mobility apps (previously)
Industry
Technology / Software / Internet
About
I am a seasoned UX Researcher who has worked on a wide range of products, spanning web, services, AR and VR, wearables, health tech, e-commerce, and enterprise mobility apps in two continents. Using both qualitative and quantitative methods, I develop a deep understanding of customers. I believe good UX research begins with asking the right questions- What are the objectives? What is the goal? Who are the right participants for a survey/focus group/user testing session? How to recruit them? How can analytics, data and user behaviour inform the strategy and methods for conducting research?
I collaborate with product leadership teams to define customer focused UX goals relative to the com...
Contact Details
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