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bba-ii rajasthan university university of rajasthan strategic management human resource management marketing management management information system operations research scope of qt application of qt scientific approach decision making need and phase of control techniques of controlling budgeting sales analysis distribution cost account marketing audit nature of marketing scope of marketing importance of marketing statistical research quantitative techniques organization objectives organization goals organization vision organization mission limitations of strategic mgt. process of strategic mgt. role of strategic mgt. meaning of strategic mgt. criteria of stg. evaluation meaning of stg. ctrl. and eva. techniques of stg. control criteria of strategic control meaning of strategic control system approach to mis motivation morale leadership scope of human resource mgt. importance of hrm functions of hrm role of hrm environment of hrm h.r environment in india business finance concept of finance finance and other discipline business financing corporate financing financial forecasting fundamentals of stock market concept of marketing product differentiation brand trademarks packaging labelling product life cycle mis for finance mis for marketing mis for production mis for human resource mgt. concept of mis role of mis objectives of mis emergence of mis mis and computers impact of mis