While I agree with Ogilvy that 鈥榩ursuit of excellence is more satisfying than pursuit of bigness鈥�, but then comes deadline, which sways everyone to an opposing notion that 'perfection sometimes is waste of time'. Fighting both extremes, I maneuver everyday between the two according to the needs of project, which are often long term or opportunistic. Whatever the strategy, the devil surely is in execution. Having a background in design, communications and printing industry, my way of joining ideas to reality is through research, creativity and clean execution. I鈥檓 on the look out for a place where both excellence and agility is combined well in almost every discipline.
Some of the cli
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