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marketing cultural diversity social media culture intercultural communication digital media technology cross culture cultural dimensions international marketing new media geert hofstede cross cultural globalisation intercultural globalization online media cross cultural communication culture and media crowdsouring branding organization cultural context digital transformation marketer nima nimamd srm innovation mobile wayne parker kent webclusive rtl crowdfunding the voice of holland computers and internet information technology information communication technology messaging sms mms voicemail broadband opportunities saturated telecom markets internet enterprise advertising co-creation viral marketing content marketing tripylon media media hungary klm giff gaff lays de correspondent nivea wefilm c2b consultancy do it yourself media sap mobile advertising global marketing hogeschool van amsterdam business model platform social media strategy digital platform business model digital economy mobile marketing sangeet paul choudary platform thinking digital trends community building artificial intelligence cultural awareness society quantified self hungary aiesec personal branding universiteit van antwerpen university of antwerp personal identity reputation management personal image personal marketing peter drucker world history culture eats strategy for breakfast culture and technology fons trompenaars predictive analytics big data alibaba facebook technology acceptance model