With more than 20 years of thinking about how to reach and communicate with audiences both in Europe and across Asia-Pacific, Paul has focused his energies on building deep knowledge of the inner workings of the Chinese media industry and broader Chinese market place through academic studies and working within the Chinese media Industry at large global communication groups. Paul founded Skye Media to ensure that his knowledge remains on the cutting edge, by creating a nimble, smart agency that provides best in class services in the unique eco-system that is the Chinese social media environment.
Specialties: Media, technology, business strategy, communication channels, channel planning, C...
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