Product development, customer care, community management, social strategy: it's impossible to improve these without someone adept at telling your story.
I've spent 4+ years managing everything at the nexus of these areas for consumer, social, and mobile products, weaving common threads of empathy, analysis, and improvement throughout.
Your product people need to be in the trenches with customer care.
Your MarCom management should have extensive copy writing and social strategy experience.
Your community should be built by people who exude empathy and are competent in competitive analysis.
Your need liasons attacking the tough questions in a consistent voice informed by a wealth of pe...
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