190311 sf state

Mar 14, 20190 likes337 views

The document discusses Sandra Ponce de Leon's background as a veteran startup executive and founder. It then outlines her approach to marketing, which involves foundational marketing like interviews and surveys to inform branding, as well as utilizing various marketing channels. It emphasizes the importance of influencer marketing and identifying different types of influencers including customers, employees, journalists, bloggers, and the reader themselves. It provides tips for finding influencers, engaging with them, and how customers and employees can also act as influencers.

Sandra Ponce de Leon
Principal - Blue Economy Agency
• Veteran start-up executive and founder
• Entrepreneurial marketer
• SaaS, ad-tech, innovation, ed-tech, social
business, blue-tech, consumer mobile, AI,
IOT and blockchain
•AdAuction
•OpenHarbor
•LookSmart
•BuzzLogic
•Hiplogic**
•Socialtext**
•Brightidea*
•Lifetime Memori Inc.
Monday, March 11, 19

Listen, Inspire, Collaborate
Monday, March 11, 19

Creativity
Resourcefulness
Curiosity
Monday, March 11, 19

Marketing Engine
•SEM - PPC
•Social ads
•Display Advertising
•Events
•Print
•Advertorial
•TV
•Out of Home
•Branded Editorial
•SEO
•Blog
•Video
•Webinars
•Social engagement
•Influencer Strategy
Monday, March 11, 19

Customers
Employees
Journalists
Bloggers
Youtubers
Analysts
Celebrities
Thought leaders
Instagrammers
YOU
Monday, March 11, 19

Tech and Mainstream Journalists
Monday, March 11, 19

Celebrity Influencers
Monday, March 11, 19

Influencers
•Bloggers
•Youtube
•Instagram
•Facebook
•Twitter
•LinkedIn
•Snapchat
Monday, March 11, 19

Finding your Influencers
•Platforms: Famebit,
BuzzSumo, Influence.co
•Agencies: Hello Society
•Do the work: #hashtags,
Google it
•Ask your customers
Monday, March 11, 19

Customers = Influencers
•Identify your power users / early adopters
•Create a formal VIP program:
•Early access to new releases
•Schwag (stickers, shirts, pens)
•Special invites to events / meetups
•Free unlimited storage
•In exchange
•Customers become your evangelists
•Share your editorial media
•FB posts, contests, news
•Write reviews
Monday, March 11, 19

You are an Influencer
•Start engaging / write / podcast / video
•Medium / LinkedIn / Facebook / Youtube
•Share what you are learning
•Share what you have learned from others
•Interview who you admire
•Use as a networking vehicle to get to
know who you want to meet
•Establish yourself then find bigger
platforms
Monday, March 11, 19

Platforms
https://www.linkedin.com/in/sandraponcedeleon/
Monday, March 11, 19

This document advertises and provides details about an upcoming marketing conference called "Connecting Marketing Innovators". The conference will be held on November 3rd in Sunnyvale, CA and will focus on sharing best practices, learning about emerging tools and techniques, and networking among marketing professionals. Attendees will be able to propose topics and lead sessions on issues like social media, mobile marketing, data analytics and more. The event will use an unconference format where attendees drive the agenda.

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DAA is a branding and promotional agency based in four Indian cities. They offer services including brand strategy, outdoor media planning, print and digital advertising, social media marketing, event planning, and more. DAA has experience promoting brands across many industries. They use research and creative strategies to help brands connect with customers. DAA also organizes various events in cities across India, such as fashion shows, product launches, and musical performances.

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The document provides information about a creative professional including their services, experience, education, interests, and sample works. It summarizes their creative background including project management, design, development and presentation services. It also lists their professional experience as president of their own agency and art director roles. Their education includes a graphic design degree and they are motivated by family, music and outdoors. Links to examples of their work are also included.

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This document discusses how to develop an effective social media strategy to grow a business. It defines social media and explains why it is important for connecting with customers. It recommends a four-part strategy of communicating who you are, educating customers, cultivating followers, and generating sales. Specific social media tools like Facebook, Twitter, LinkedIn and blogs are outlined along with tips for success, common mistakes to avoid, and how to measure results. Employee participation in social media is also addressed.

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This document discusses how to develop an effective social media strategy to grow a business. It defines social media as an extension of real-world interactions that allows businesses to sell ideas and behaviors. The key is to communicate who you are, educate customers, cultivate a following, and generate sales. Tools like Facebook, Twitter, LinkedIn, blogs and more can be used to communicate, educate and cultivate, with the goal of driving customers to the website to generate sales. Success requires ongoing engagement, measuring results, and avoiding pitfalls like infrequent updates or hard selling.

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This document discusses why social media is important for businesses. It provides statistics on the large user bases of popular social media sites like Facebook, LinkedIn, and Twitter. The author argues that social media can increase brand awareness, enhance search engine optimization, build website traffic, and support larger marketing plans. While return on investment from social media is difficult to measure directly, it is an important marketing tactic for remaining competitive. The author advises businesses to develop social media plans tailored to their specific goals and target audiences.

Why social Media MattersKylie Bartlett

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DOYO Live - Digital Marketing + Interactive Design Conference in YoungstownDOYO Live

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DOYO Live founder, Dennis Schiraldi provides valuable, interesting insights in his opening remarks at DOYO Live that featured keynote speakers, Joe Pulizzi and Nate Riggs, 16 breakout sessions on digital, content and social media marketing. Dennis gives a highly energetic, entertaining and insightful presentation about online buying decisions, social media, the early days of healthcare marketing, Minions controlling who sees what on social media and much much more.

Social media for business professionals. Why bother?Owen Cutajar

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The document discusses how businesses can leverage social media for competitive advantage. It outlines three strategies - cost leadership, differentiation, and focus - and how social media can support each one. Specific benefits mentioned include lowering costs, building brands, targeting niche markets, and monitoring customer feedback. The document provides advice from Starbucks on responding to online issues and concludes with steps businesses can take to develop their social media capabilities.

Digital Marketing for ExportersSue Beverley

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Digital marketing utilizes online tools like websites, search engine optimization, social media, and email marketing to attract and engage customers, moving away from traditional outbound techniques like print ads, TV, and mailers. The presentation provided an overview of developing a digital marketing strategy, highlighted key social media platforms, and demonstrated tools for tasks like market research, content generation, and measuring results. It also included a case study of a hotel that shifted to digital marketing, engaging over 500,000 people in an online campaign to launch a new spa and reap the benefits of word-of-mouth promotion through social media fans.

Populous Media Partners - Capabilities PresentationPopulous Media

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190311 sf state

1. Monday, March 11, 19

2. Sandra Ponce de Leon Principal - Blue Economy Agency • Veteran start-up executive and founder • Entrepreneurial marketer • SaaS, ad-tech, innovation, ed-tech, social business, blue-tech, consumer mobile, AI, IOT and blockchain •AdAuction •OpenHarbor •LookSmart •BuzzLogic •Hiplogic** •Socialtext** •Brightidea* •Lifetime Memori Inc. Monday, March 11, 19

3. Listen, Inspire, Collaborate Monday, March 11, 19

4. Monday, March 11, 19

5. Creativity Resourcefulness Curiosity Monday, March 11, 19

6. Monday, March 11, 19

7. Foundational Marketing Informs your brand, messaging, product and marketing strategy •Interviews •Focus groups •Surveys Outputs: Branding and messaging frameworks •Boiler •Elevator pitch •Keywords •Voice Listen Monday, March 11, 19

8. Marketing Engine •SEM - PPC •Social ads •Display Advertising •Events •Print •Advertorial •TV •Out of Home •Branded Editorial •SEO •Blog •Video •Webinars •Social engagement •Influencer Strategy Monday, March 11, 19

9. Customers Employees Journalists Bloggers Youtubers Analysts Celebrities Thought leaders Instagrammers YOU Monday, March 11, 19

10. Tech and Mainstream Journalists Monday, March 11, 19

11. Celebrity Influencers Monday, March 11, 19

12. Influencers •Bloggers •Youtube •Instagram •Facebook •Twitter •LinkedIn •Snapchat Monday, March 11, 19

13. Finding your Influencers •Platforms: Famebit, BuzzSumo, Influence.co •Agencies: Hello Society •Do the work: #hashtags, Google it •Ask your customers Monday, March 11, 19

14. Engaging Influencers •What are your goals? •Newsletter signups •Sales •App downloads •Start the relationship •RT, regram, comment, share •Guest blog •Create a campaign •Product review •Contest •Twitter chat Monday, March 11, 19

15. Customers = Influencers •Identify your power users / early adopters •Create a formal VIP program: •Early access to new releases •Schwag (stickers, shirts, pens) •Special invites to events / meetups •Free unlimited storage •In exchange •Customers become your evangelists •Share your editorial media •FB posts, contests, news •Write reviews Monday, March 11, 19

16. Employees = Influencers •Communication is key •Internal newsletter •Share everything on slack •Everyone can make a difference Monday, March 11, 19

17. You are an Influencer •Start engaging / write / podcast / video •Medium / LinkedIn / Facebook / Youtube •Share what you are learning •Share what you have learned from others •Interview who you admire •Use as a networking vehicle to get to know who you want to meet •Establish yourself then find bigger platforms Monday, March 11, 19

18. Platforms https://www.linkedin.com/in/sandraponcedeleon/ Monday, March 11, 19

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