People don't see the world in "marketing channels" they just see brands and products through whichever touch points that suits their lifestyle. Yet businesses still structure themselves in a channeled manner. Why? Habits? Fear of change?
Technology and consumer behaviour is changing at pace. People interact with brands on their terms, whenever and however they choose, and do so to enrich their lives and feel a part of something. Interruptive, intrusive and silo'd marketing no longer works.
Somatica's "Centered Thinking" approach can help your business find that sweet spot between brand proposition and consumer wants and desires.
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