Eating a snake - is that delicious? (Taste and Prejudice)
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This document discusses defining the semantic field of tastiness through exploring cultural perceptions of what foods are considered tasty or disgusting. It outlines how semantic fields can be defined deductively through relevant binary oppositions. Specifically, it examines the opposition of pleasant/unpleasant as it relates to the semantic field of taste, using the example of eating snake meat to illustrate cultural prejudices that influence perceptions of tastiness.
Eating a snake - is that delicious? (Taste and Prejudice)
- 1. Eating a snake is that delicious? (Taste and prejudice) The semantic field of tastiness Dr. Borislav Gueorguiev (Assoc. Prof. in NBU) Culture & Communication of Taste Sozopol, 4 September 2019 (EFSS19)
- 2. Video & Movies https://www.youtube.com/watch?v=5OP6NaMF4UE The snake dinner: https://www.youtube.com/watch?v=3MgyRO3c870 Exploring all our fears and prejudices.
- 3. How we define what is tasty? How we define what is delicious? How we define what is disgusting? By exploring the semantic field of tastiness through mapping. In our days due to the globalization the world cuisine is multicultural, and the notion of tastiness is very confused and vague, even fuzzy. So, we must define strictly the meanings of the basic binary oppositions formatting that semantic field of testiness as tasty/not tasty, pleasant/unpleasant (disgusting), soft/hard (chilly), tough/tender etc.
- 4. What is a semantic field? Adrienne Lehrer has defined semantic field more specifically as "a set of lexemes which cover a certain conceptual domain and which bear certain specifiable relations to one another". A conceptual domain is the representation of any coherent segment of experience, such as love and journeys in studies of metaphor. A conceptual domain that is understood in terms of another is called a conceptual metaphor.
- 5. How we define a semantic field? By inductive or by deductive way. Inductive way by a corpora of words, more or less synonymous or antonymous. Deductive way by a set of binary oppositions presupposed to be relevant for the semantic field: good/evil, East/West etc.
- 6. Roman Jakobson All five external senses carry semiotic functions in human society. About taste:the selection, succession, and grading of courses and drinks for taste. (Language in relation to other communication systems)
- 7. Sign systems, based on seven strategic types of communication 1. Touch: hot/cold; soft/hard; pleasant/unpleasant (disgusting), 2. Smell: soft/hard; pleasant/unpleasant; Perfume: The Story of a Murderer ( Patrick S端skind) 3. Taste: raw (le cru)/cooked (le cuit) Claude L辿vi-Strauss; sweet/bitter; soft/hard (chilly), tough/tender; tasty/not tasty, pleasant/unpleasant (disgusting), 4. Hearing: loud/quiet; articulate/non-articulate; pleasant/unpleasant (disgusting), 5. Sight (Vision): clear/cloudy; articulate/non-articulates 6. Oral: loud/quiet; articulate/non-articulate; instantaneousness/continuity 7. Written: clear/cloudy; articulate/non-articulate; instantaneousness/continuity
- 8. pleasant unpleasant (disgusting) known unknown domestic - savage safe dangerous order chaos reason - prejudice porc - snake