Having developed media expertise with some of Canada鈥檚 largest media operations, I have worked in virtually all consumer and business media channels, marketing categories, demographic groups and markets. I have created and executed award winning integrated media strategies for some of the country's largest brands including Visa Canada, Scotiabank, FedEx, Coca-Cola, Bell Canada, General Motors, Chrysler Canada, Travel Alberta, Cenovus Energy, Husky Energy, among others.
Specialities: media strategy, media buying, contract and cost negotiations, budget management, campaign reporting and optimization, broadcast, digital media, print, outdoor, transit, direct response, creative trafficking
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