Regional Product Marketing Manager at PETRONAS Lubricants International
About
鈥ossessed analytical skills in macro economy, industry trends, market & competitors鈥� analysis.
鈥arketing strategy and plan 鈥� both formulation and implementation.
鈥rand management 鈥� define and develop brand proposition, brand strategy, brand role & life cycle, brand plan, brand objectives for products.
鈥ubricants business acumen 鈥� managing & review brand profit & loss and also evaluation of marketing return of investment (ROI).
鈥nowledge in end-consumer insights, capitalizing various research methodologies.
鈥ranslate consumer & marketing understanding into value added propositions.
鈥nowledge in PR activities, sponsorship, celebrities鈥� endorsement, OEM brand associations to build br...
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