Passionate consumer insights professional with over 12 years of experience advocating the voice of the consumer to drive business actions and growth. Skilled at designing research to address key strategic and business objectives. Concisely synthesize complex data to tell compelling and actionable consumer stories. Client and supplier side experience.
Specific qualitative and quantitative areas of expertise:
Segmentation and targeting
Brand architecture (equity/awareness)
Product and service satisfaction measurement
Concept evaluation and optimization
Advertising evaluation
Packaging and retail environment evaluation
Shopper insights
Player insights and testing
High level budget management
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