Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Executive Creative Director at XMKT (a WPP Company)
Industry
Design
Website
About
With over 10 years of regional and global experience in agencies working with clients ranging from Lenovo to P&G. Steven Yu has begun to explore building business solutions that exist at the intersection of social and design.
A background of fine art and architecture gives Steven a clear understanding of the relationship between 2D and 3D expression. Combining this with a background of brand communication has led him to create his own brands and products that would build upon existing social commerce sites to engage his audience. His passion in this profound social space has continued his designs into wearable tech as well as original products that has been successful on Kickstarter.
Th...
Contact Details
Tags
social marketing
shopper marketing
kickstarter
creative community
tech startup
agency as tech startup
crowd funding
case study
future shopper
amazon
retail design
digital
design
fine art
painting
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