We use digital, interactive products daily – it's a part of our everyday lives. These products are mobile and desktop applications, as well as websites and kiosks. As designers, we go beyond required functionality to consider user interaction and engagement. We seek to reduce defections and enhance a positive relationship between the user + the product.
For over 16 years, I have been a forward-thinking, user-centered designer passionately using empathic design, technology, and the essence of human factors to create applications, websites, and influential print marketing collateral. The end goal is simple – effective experiences that illicit a desired response, increase customer rete...