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SubbaRaoChaganti

Subba Rao Chaganti

Personal Information
Organization / Workplace
Hyderabad Area, India IN
Occupation
Visiting Faculty
Industry
Medical / Health Care / Pharmaceuticals
About
Independent Pharma Marketing Professional , Author, Teacher Areas of Interest: Strategic Planning, Executive Coaching, Pharmaceutical Marketing Research, Writing Published three books: 1. Handbook of Pharmaceutical Marketing in India: Concepts, Cases, Strategy 2. Game Plans for Post GATT Era: Action Agenda of Indian Pharmaceutical Industry 3. Compete or Forfeit! Strategies for Sustainable Competitive Edge in Pharma Product Patent Era
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