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Personal Information
Organization / Workplace
Malmo, Sweden Sweden
Occupation
Partner & Account Director, Pharma Business Unit, W Communication Agency
Industry
Medical / Health Care / Pharmaceuticals
About
Originally from the UK, I now head up the Life Science Business Unit at the W Communication Agency, Malmoe, Sweden where I am responsible for the day-to-day management of our global / nordic life science communication projects, from brand strategy development to sales campaign implementation. During the last 20+ years of working in a number of pharmaceutical commercial roles, incl. sales, sales training, hospital account management, pricing strategy, global & affiliate brand management (UK, IT & DE) and market access I have developed an in-depth understanding of the rapidly evolving pharmaceutical landscape. Based upon this understanding of pharmaceutical landscape I am aware of the im...
Contact Details

Presentations(3)Ìý

Commercial considerations in early drug development
Commercial considerations in early drug developmentCommercial considerations in early drug development
Commercial considerations in early drug development
Ìý
lundbeck_saphris_sycrest_bps
lundbeck_saphris_sycrest_bpslundbeck_saphris_sycrest_bps
lundbeck_saphris_sycrest_bps
Ìý
Translating product features into brand values
Translating product features into brand valuesTranslating product features into brand values
Translating product features into brand values
Ìý

Documents(1)Ìý

INSPIRE study BMC 2006
INSPIRE study BMC 2006INSPIRE study BMC 2006
INSPIRE study BMC 2006
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