I started my banking career in 1991 from IT and then moved to various areas viz Customer Services, Operations, Branch Management, Relationship Management, Transactions Banking. For the last 8 years, I have been in the Retail Banking ( Mass Market as well as Niche Market). I strongly believe in a) a well articulated marketing strategy is bound to give more than desired outcome, b) challenge motivates performer and similarly demotivates non-performers, c) selling non-physical products is nothing more than gaining trust of the customers, d) competition makes the market vibrant and exciting, e) selling is fun - if you know how to sell your products, & f) frequent change in customer / consume...
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