Helping realize the "Utility of the Future!"
In February 2014, my co-authored white paper on "The 'Social' Utility: How Top Utilities Use Social Media to Improve Customer Satisfaction," a study of the engagement between utilities and social media during the winter storm of early 2014 in the United States, became the most downloaded white paper in recent times at TCS. This is the first white paper in a thought leadership initiative that I am leading around the "Utility of the Future." I also designed and wrote the entire marketing engagement for this program.
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