The SpiderWeb Connections Process of Logo Redesign.
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The document outlines the process for redesigning a company logo. It begins with general questions to ask the client prior to the first meeting about colors, symbols, and feelings they want the logo to convey. The first meeting involves discussing what the client does, their competitors, what they want to be known for, and who their customers are. Additional questions focus on future branding changes and uses of the logo. After the meeting, the designer will generate initial, second, and third ideas for the logo. The process aims to create a logo that is clear, clean, and effective at different sizes to provide consistent branding across platforms.
The SpiderWeb Connections Process of Logo Redesign.
- 1. The SpiderWeb Process of Logo Redesign
- 2. Prior to First Meeting: General Questions Do you have a specific color theme that you require? Are there any colors that you like/dislike? Are there symbols associated with your company? Is there a particular visual/symbol that you like/dislike? What would you like the customer to feel when seeing your logo? (ex: calm; excited; happy) What is your typical clientele age group? (ex: youth; young adults; adults; seniors). Do you have any competitors in the area? Is there any special services you provide that set you apart from similar organizations? What particular service that you are best known for? What sets your business apart? Is there any other considerations you'd like us to take when designing your new logo?
- 3. First Meeting: Discussion & Questions: 1. What does the client do? 2. Who is the client competing with? 3. What does the client want to be known for? 4. What words should be associated with client? 5. Who are the clients ideal customers?
- 4. Additional Questions: 6. Will the client brand likely change in the future? 7. Where will the logo be used? 8. What future uses might there be for logo? 9. How often will the logo be seen without text? 10. Is there a unique story behind the business? 11. Are their particular feelings, colors or visuals you wish to avoid? 12. How do you want the view to FEEL when they see the logo?
- 5. some notes after mtg:
- 6. First Ideas:
- 10. The logo image can be separated and is still recognizable as Chesapeake Womens Network Talbot.
- 11. Examples of Uses: CWN Website
- 12. Clear and clean
- 13. Logo is visible and effective at all sizes
- 14. Branding is consistent across platforms.
- 15. Having decided on branding, it determines all things CWN (style, colors, fonts etc.)
- 17. Examples of other logos we have designed: