Dr Paul Marsden is a consumer psychologist, writer and researcher specialising in consumer behaviour, technology and marketing. Consults to brands and agencies on latent consumer needs, motivations and desires. Expertise in brand planning and innovation.
PhD in psychology. Fluent in French.
Author of Connected Marketing (Elsevier), The Social Commerce Handbook (McGraw Hill) and managing editor of Digital Intelligence Today. Former managing editor of Journal of Memetics. Contributor to New Scientist, and The Psychologist.
Works as freelance digital strategist (SYZYGY group), and qualitative researcher (Brand Genetics). Co-founder of Brainjuicer Ltd.
Fellow of the Royal Society of Arts...
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